Derailed Messaging…

We are constantly bombarded with information – posters, tickers, screens, pamphlets, flyers, magazines, and ads. I was recently at an Amtrak station and took notice of all the information that was being displayed to all travelers. I was completely overwhelmed to say the least.

The information was presented in a way that was unclear, confusing, and cluttered. I wasn’t certain which poster had the information that was important to me-much less have time to find it! I had to go to the ticket counter, as countless others did during my wait there, just to ask a simple question. The nice gentleman directed me and so many others to the correct brochure to answer our pleas.

Something as simple as displaying information in the correct manner can make all the difference in the success of your space. Information often needs to be revealed to individuals at appropriate moments during their journey through a space to ensure that the message is relevant and clear. We are always researching new and creative ways to present information through experiential graphics and wayfinding. We believe each solution is catered to each of our clients–there is no ‘One Right Answer’.

We would love to help you in organizing and displaying information that is helpful, streamlined, and hierarchical. Want to chat about more solutions? Use our contact form to reach out and start a conversation with us!